Question 1

What is a digital brochure?

Accepted Answer

A digital brochure is an online publication that can be read on the web. Digital brochures are used for marketing and educating customers about products, brands, and services. They are a valuable sales tool for B2B and B2C businesses, as well as the education and non-profit sector. Also known as e-brochures, they present information in an eye-catching format with high quality graphic design.

Some popular digital brochure examples include product catalogs, real estate brochures, lookbooks, viewbooks, course brochures and travel brochures. Other similar formats are digital magazines, online prospectuses, whitepapers, event guides and portfolios. What they all have in common is a visually attractive format that’s designed to be read on a screen.

Online brochures come in various styles and formats. A PDF is the most basic type of electronic brochure that mimics the look of a printed, paper document.

Interactive brochures go beyond static text and images. Rather than a standard ebrochure, they work more like a microsite or mini website. Key design features of interactive brochures include buttons, links, background videos and animated charts that your audience can click on and explore.

Question 2

Why should I use a digital brochure?

Accepted Answer

Unlike physical brochures, digital brochures are designed to be read online. That means your content can reach a wider audience, anywhere in the world. On top of that, digital formats are green, scalable and budget friendly. There are no printing or distribution costs and it’s easy to update and edit content whenever you need.

Digital brochures are more engaging and user-friendly than static documents, especially if you add interactive elements for readers to click on. With Genially’s digital brochure maker you can add links, call to action buttons, customer testimonial videos, audio, a video statement from your CEO, data visualizations, and even web content like Google Maps to your designs.

Interactive brochures offer a more dynamic user experience than PDFs. They capture the attention of your target audience, make your brand more memorable, and boost interest in your product or service.

From a sales perspective, digital brochures are better for lead generation and conversion than printed brochures. Embed forms in the pages to capture data on potential customers and connect to your CRM. Or try adding CTAs that funnel customers directly to your online store.

Another advantage of digital brochures is that you and your team can edit and update content in real time. In seconds you can add new products to your collection, adjust prices, or simply fix a typo. Because everything is online, your audience will always see the latest version.

In contrast to a PDF brochure, Genially’s online brochure maker gives you valuable data on content engagement. In the Analytics tab you can see how many people have viewed and clicked on each page. These insights allow you to quickly iterate and optimize your digital marketing campaigns.

Last but not least, web-based brochures get bonus points for being compatible with SEO. Genially offers flexible publishing options that allow you to make your digital brochure indexable by search engines.

Question 3

What is a microsite brochure?

Accepted Answer

A microsite brochure is a type of brochure website. In other words, it’s an online digital brochure in a standalone website-type format. It has its own URL that allows people to access the content via a link.

Just like other types of printed or online brochures, microsite brochures contain text and images to advertise and showcase your business. One key difference is that they break away from a traditional turn-the-page, or flipbook, format.

Because the brochure is built like a mini website, you’re not limited to a chronological page order. This means a better user experience for your audience, allowing them to navigate the content from a menu. You can break down information into bite-size chunks and present it in a clear and accessible format.

One key advantage of microsite brochures is that they’re quicker and cheaper than a landing page or website. Genially no-code microsites can be made by anyone, in minutes, without programming or design skills. Embed the finished product on your website or share the link via your marketing channels.

Question 4

How to make an interactive digital brochure

Accepted Answer

In the past, you would have needed a graphic design agency or expensive software to create a brochure. Now, thanks to Genially’s free digital brochure templates, anyone can make stunning brochures, microsites and interactive catalogs in minutes. Here’s how it works:

1. Sign up. Register for free to start using the Genially content creation platform. Choose a digital brochure format and start editing the content.

2. Build your brochure. Add text, images, charts and diagrams using the drag-and-drop Editor. Import content from the web or upload visuals that you’ve created with Adobe or other design tools.

3. Customize. Put your own creative stamp on the design or apply your company branding, logo, font and color schemes.

4. Make it interactive. Bring your brochure to life by adding animations, button interactions or embedded multimedia and iframes from YouTube, Pinterest, and other platforms.

5. Bring in your team. Invite your colleagues to collaborate and co-edit the brochure design in real time.

6. Share. When you publish your Genially brochure, it gets its own direct link. Embed the brochure on your website, share on social media or via email marketing campaigns, or download in HTML or interactive PDF format.

Interactive brochure templates

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