Customer Stories
How Holcim succeeds with its internal and external communication thanks to Genially
Holcim is a giant business group that offers innovative and sustainable construction solutions. They use Genially to create content easily and quickly, and they also make their communication much more creative, dynamic, and effective.
Global presence
Holcim is present in more than 80 countries (half of the countries in the world!) and employs more than 90,000 people.
On the podium
They are ranked in the top 3 companies in the construction sector in 80% of their markets.
Sustainable development
The core of its business strategy is sustainability, and building progress for the planet is one of its principles.
The challenge
Make a real impact with their communication
Holcim needed to create original and very creative content and craft impactful communications with memorable messages. Other tools limited their creative possibilities or required a very high level of knowledge to use.
The ideal tool would allow them to create interactive content in different formats quickly and easily.
The solution
The magic wand of interactivity
With Genially, Holcim's communication and marketing teams create content that their audience can navigate. Animated banners, social media content, gamification, and dossiers for their business meetings. All interactive and with the Wow effect.
Interactivity helps them achieve their objectives. They find the tool really easy to use, in addition to boosting efficiency and allowing them to monitor results.
"It's my go-to tool when I want to make creative content. Interactive formats are definitely more successful: more views, interactions, and monitoring. Could I do it without Genially? Maybe, but it wouldn't be so easy, or so fast, or so pretty."
Results
Wow content
Creating more powerful content helps them to make an impact with their message and make it memorable.
Time saving
By streamlining content creation, they are able to better organize themselves and spend more time on other tasks.
Continuous innovation
Creating interactive online content is in line with its mission to digitize the company and continue innovating.
"The results of gamified campaigns are incredible. Any content with gamification has more impact. When we do gamified training, it's easy to see that people have assimilated the content."