Illustration of Holcim and Genially logos

How Holcim succeeds with its internal and external communication thanks to Genially

Holcim is a giant business group that offers innovative and sustainable construction solutions. They use Genially to create content easily and quickly, and they also make their communication much more creative, dynamic, and effective.


Global presence

Holcim is present in more than 80 countries (half of the countries in the world!) and employs more than 90,000 people.

On the podium

They are ranked in the top 3 companies in the construction sector in 80% of their markets.

Sustainable development

The core of its business strategy is sustainability, and building progress for the planet is one of its principles.

Image showing different functions of Genially

The challenge

Make a real impact with their communication

Holcim needed to create original and very creative content and craft impactful communications with memorable messages. Other tools limited their creative possibilities or required a very high level of knowledge to use. 


The ideal tool would allow them to create interactive content in different formats quickly and easily.

Image showing Genially's interactivity tool on a photograph

The solution

The magic wand of interactivity

With Genially, Holcim's communication and marketing teams create content that their audience can navigate. Animated banners, social media content, gamification, and dossiers for their business meetings. All interactive and with the Wow effect.


Interactivity helps them achieve their objectives. They find the tool really easy to use, in addition to boosting efficiency and allowing them to monitor results.



Wow content

Creating more powerful content helps them to make an impact with their message and make it memorable.

Time saving

By streamlining content creation, they are able to better organize themselves and spend more time on other tasks.


Continuous innovation

Creating interactive online content is in line with its mission to digitize the company and continue innovating.

Marta Vázquez, Responsable de Comunicación Interna de Holcim

The results of gamified campaigns are incredible. Any content with gamification has more impact. When we do gamified training, it's easy to see that people have assimilated the content.

holcim logo

Marta Vázquez

Internal Communication Manager at Holcim

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