Customer Stories
How the bbw Group doubled its learning content output with Genially
The bbw Group (Bildungswerk der Bayerischen Wirtschaft) has transformed the way it produces digital learning content. With Genially as its central solution, learning modules are now created faster, more consistently, and with higher quality.
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About
BBW and BFZ Group – Shaping the future of learning
The bbw Group is one of Germany's leading nonprofit education providers. Together with bfz, it supports people at every stage of life through vocational education, professional training, and workforce integration.
By leveraging innovative digital solutions, modern teaching methods, and hands-on learning opportunities, the organization delivers high-quality, accessible, and future-focused learning experiences.
The challenge
Challenge: scaling modern learning content creation despite high production effort
The growing demand for modern learning solutions required the rapid development of creative and interactive content—from web-based training programs to educational games. However, teams were primarily working with static tools, making content creation time-consuming, inflexible, and difficult to scale. Most production work fell on the Product Development Team, tying up valuable resources. The use of multiple tools throughout the development process, combined with complex updates in the learning management system, added even more complexity.
Meeting data protection requirements was another key challenge. The organization specifically needed a GDPR-compliant European solution that could guarantee secure usage while meeting its operational needs.
In addition, many learning materials lacked interactivity and visual appeal, while employees often found it difficult to create engaging content on their own.
To simplify both content creation and ongoing updates—and to make product development processes more efficient—the bbw Group needed an easy-to-use solution with consistent standards across the organization.
"We needed a tool that everyone could use, regardless of their digital skills."
Solution: centralized, scalable, and accessible to everyone
The bbw Group completely restructured and standardized its digital content creation process with Genially. Instead of relying on multiple disconnected tools, teams now work within a single platform that serves as a “Swiss Army knife” for digital learning content: versatile, easy to learn, and capable of handling everything in one place.
The intuitive user experience, combined with a large library of templates provided both by Genially and the Product Development Team, enables employees without design or technical expertise to quickly create engaging, high-quality content—from escape games and quizzes to interactive handbooks, presentations, and web-based training programs.
A wide range of output formats (including SCORM, HTML, interactive PDFs, and videos), along with seamless LMS integration through LTI, makes Genially a scalable standard across the organization. At the same time, the platform meets data security and GDPR compliance requirements, providing a strong foundation for company-wide adoption. Consolidating multiple processes into a single solution has also significantly reduced the need for additional tools and lowered licensing costs.
"The platform's ease of use and the close support we received were key factors in helping teams work more agilely from day one."
Results
Results: 50% faster production and higher quality
The impact has been measurable across the organization. With the same resources, the bbw Group now produces twice as much learning content while reducing production time by 50%.
Thanks to a centralized platform and standardized templates, around 90% of learning modules are now developed using consistent design frameworks. This significantly reduces effort, ensures consistent quality, and accelerates updates and revisions.
Today, 12 product management teams actively use Genially, including teams across multiple organizations within the group. Both content creation and content updates have been successfully decentralized to subject-matter teams, allowing Product Development to focus on more complex projects and work more efficiently.
At the same time, LTI integration with Moodle has simplified content maintenance and updates.
The organization's way of working has also evolved. Teams are now more agile, creative, and self-sufficient. Interactive learning experiences are developed faster, new ideas are easier to implement, and content reaches learners more effectively.
"Today, with the same team, we create twice as much content in half the time—without having to start from scratch every time."