Customer Stories
How ALMA Edizioni increased book sales by 15%
By integrating interactive content into its textbooks, ALMA Edizioni enhances the learning experience and strengthens its position as an innovative publisher in a changing market.
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book sales
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teachers using the resources
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views on a Genially
About ALMA Edizioni
Teaching Italian to the world
ALMA Edizioni is a publishing company specialized in teaching Italian as a foreign language. Its approach combines strong pedagogical quality with a commitment to innovation, adapting to new learning needs.
The challenge
Connecting print and digital
In a context where printed books are still the dominant format in the classroom, ALMA Edizioni faced a key challenge: responding to the growing demand for digital content without relying exclusively on ebooks. Their digital resources were available, but they weren't always used in the classroom.
The goal was clear: enrich the physical book with interactive experiences accessible from mobile devices, making them easy to use for both teachers and students, with no friction or technical barriers.
"We needed to integrate interactive digital content that could also be used by those working with printed books—easily accessible from mobile devices."
The solution
Interactive experiences directly from the book, via QR codes
ALMA Edizioni integrated experiences created with Genially directly into its textbooks using QR codes. This made it possible to complement the book with dynamic activities, pronunciation exercises, and other interactive content—all accessible from a mobile device.
Adoption was gradual, starting with a key title, “Nuovo Espresso PLUS”, and expanding step by step to the rest of the six-book collection. Ease of use, fast content creation, and strong visual quality made internal adoption seamless, without the need for complex processes or extensive team training.
"Ease of use, stability, and speed, combined with high visual quality, were the key factors in adopting Genially."
Results
Greater adoption, more value, stronger differentiation
Integrating interactive experiences allowed ALMA Edizioni to increase the appeal of its textbooks without giving up the print format. As a result, the first title to include Genially reached record-breaking sales in less than a year.
Beyond the numbers, Genially has helped reinforce ALMA's positioning as an innovative publisher, improving perception among teachers and opening up new creative possibilities in the design of educational content.
"Genially has become a strategic tool to drive adoption of our textbooks, contributing to very positive sales results."